For the first time, the most important television event in the world was attended by four Latin artists: the Colombian Shakira, the Puerto Rican Jennifer Lopez, Los Tigres del Norte and the group Swing Latino Caleña.
Last night, the Super Bowl was played at the Hard Rock Stadium in Miami (United States). The grand finale of the National Football League (NFL) championship, in which the National Conference (NFC) and the American Conference (AFC) champions disputed the glory.
Kansas City Chiefs beat the San Francisco 49ers, winning the title for the first time in 50 years, but without a doubt, one of the most anticipated moments of the night was the halftime show, which historically has brought together the most important figures of music and, likewise, it has a thirty-minute commercial strip, which turns out to be the most expensive of the year – thirty seconds on the air cost US $ 5.6 million-.
The show has also been characterized by opening the frontiers of music and giving space not only to American talents, but to Latinos. They understood that the industry was growing and one of its biggest audiences was the Hispanic community in the United States.
For this reason, they began to bring Latin artists, to give a new look of inclusion to the most important television event in the world. This is how Cubans Gloria Estefan (1992 and 1999) and trumpeter Arturo Sandoval (1995), the American with Ecuadorian descent Christina Aguilera (2000), Trinidadian Nicki Minaj (2012) and Venezuelan director Gustavo Dudamel (2016) presented in the halftime shows.
In 2011, Mexican Jaime Luis Gómez (better known as Taboo) with the Black Eyed Peas group made one of the memorable presentations of recent years by stars such as Usher and the legendary guitarist Slash.
To this list of Latin artists, last night the presentations of Colombian Shakira and Puerto Rican Jennifer Lopez will be added. For the first time the event was attended by two women Latin artists at halftime.
Also present with a special participation at the beginning of the game, the famous Tigres del Norte, who have who have sold more than sixty million albums and have twelve Grammy Awards (five Anglo and seven Latinos).
Previously, at a press conference, Shakira and JLo had shown that the show would serve to “redefine the concept of age, strength, discipline and what it means to be a Latin woman.” And what a success!
“Music and sports share the power to unify people and that is what we will seek to do in our show at the Super Bowl,” said JLo, who was accompanied on stage by Swing Latino, a Cali dance group created by Luis Eduardo Hernandez, better known as Mulato.
While the Barranquilla said that this is a “very important moment to honor Latinos and remember the strength we are in this country and in the world.”
The Colombian singer-songwriter Shakira started the show with her unique hips movements and contagious rhythms in a highly anticipated show at the Hard Rock stadium in Miami. Dressed entirely in red and playing the electric guitar, Shakira gave way to oriental rhythms and sang one of her most popular hits “Luck (Whenever, Wherever)”.
JLo, meanwhile, began his presentation with one of his most emblematic songs, “Jenny from the Block” wearing a striking costume covered in rhinestones and transparencies.
The stars compiled their best musical themes delighting the audience and putting more than 60,000 people to dance.
Bad Bunny, the Puerto Rican urban music singer sang along with Shakira, while Colombian J Balvin accompanied López on the popular song “Que calor”.
Emme, the daughter of Jennifer López and Marc Anthony also surprised the audience by singing “Let’s Get Loud”, one of the JLo hits composed by Gloria Estefan, which has a historic place for Latinos in this show.
The Cuban singer was the first Latin woman to participate in the Super Bowl halftime show, a role she has starred twice. Estefan sang for the first time during the sporting event in 1992, and returned to the Super Bowl stage in 1999.
Another exciting moment for many Latinos was when López proudly showed his Puerto Rican roots, wearing the flag of Puerto Rico and the United States as part of his wardrobe.
Reggaeton, salsa, pop, champeta, mapalé and African and oriental rhythms were part of this great part-time show in the 54th edition of the Super Bowl. It is certainly a historical spectacle that will be impossible to forget. Latin music has made history.