The NAMM Show 2020 has already started


From January 16 to 19 the musical instruments, professional audio and accessories industry meets again in Anaheim, California, for the expected annual event that opens the calendar of fairs related to the music market segment.

NAMM Show has been reinvented and this year comes with a new structure so we can better appreciate your ideas and proposals. The organizers divided the different items to which the exhibition is dedicated, offering specific spaces for each group of exhibitors and visitors and making it easier to find the desired companies and products.

The NAMM Show Music sector for musical instruments and accessories, The NAMM Show Sound for professional audio and sound reinforcement, and The NAMM Show Live bringing together technologies for live events and entertainment are inaugurated in this new organization.

The NAMM Show Music

Here you will find more than 7000 brands, more than 300 educational sessions, more than 150 free interconnection events and hundreds of concerts and performances.

Among the spaces dedicated to music, in this sector of the fair will be the Boutique Guitar Showcase (sample of manufacturers of boutique guitars from around the world), the Lounge 88 Showcase (collection of renowned piano brands illustrating the history of that instrument) , Software.NAMM (a curated selection of the latest music applications and plug-ins). the Sytnth Showcase (shows the latest analog and digital synthesizer technology) and the Innovator Showcase (showing the latest products that aim to revolutionize music, sound and entertainment technology).

On the educational side will be the Retail Innovation Summit, the NAMM U Breakfast Sessions, Music Education Days for students and educators, the Retail Financial Summit, the NAMM Idea Center presenting sessions every half hour with all kinds of tips and ideas, and the program GenNext for students who want to develop their career.

Other events will be in this section such as the She Rocks Awards dedicated to women, the NAMM Foundation Celebration for Music Education, the Yamaha All-Star Concert, hundreds of concerts, jams and live performances through NAMM Jam, the Yamaha Night of Worship with Christian bands, Roomful of Pianos with symphonic works adapted to the piano, and the Grand Rally for Music Education, honoring the outstanding educators in our field.

The NAMM Show Sound

There will be more than 3,000 brands in areas dedicated to professional audio and sound reinforcement, more than 200 audio production sessions, more than 50 demonstrations and more than 150 free interconnection events with audio professionals from around the world.

The outstanding samples? The Loudspeaker System Showcase to experience line array and loudspeaker technologies in a real environment, and also Software.NAMM, with a curated selection of the latest music applications and plug-ins.

Educational opportunities will also be available with the AES Academy (education and training program for live sound, recording and audio professionals in performances), A3E (sessions focused on the future and how audio applications are transforming the industry), Teck Tracks (sessions with high profile themes in recording, live sound and the music business) and Dante Training (free Dante certified training conducted by Audinate).

In addition to the She Rocks Awards, the Yamaha All-Star Contest, and the Yamaha Night of Worship, the NAMM Pro Audio Pool Party (an outdoor party for the professional audio and sound community) is added to this space. NAMM TEC Awards (recognizing the best products and innovations in this segment) and the Parnelli Awards (highlighting professionals in the live event scene).

The NAMM Show Live

For those interested in the live events sector there will be more than 7,000 brands, more than 50 free educational sessions, opportunities to obtain 80 ETCP credits, hundreds of ESTA interconnection events, and live music throughout the space.

Education will be in the hands of the sessions curated by ESTA, technology sessions organized by Lighting & Sound America and PLASA, professional production sessions conducted by PLSN and FOH, in addition to the Dante Audinate training.

In the part of special events will be the Happy Hour for Behind the Scenes (a charitable event that raises funds for industry professionals who are going through problems), the welcome reception of NAMM Live, and visitors can also find interesting Parnelli Awards and the NAMM TEC Awards.

International Salsa Magazine has correspondents at the NAMM Show 2020 so you can find out about all the events. You will not miss anything!